Why should you as a ministry professional want to be on LinkedIn? What is LinkedIn anyway? Let me begin to answer by asking another question. Have you ever benefitted from the expertise and experience of peers and colleagues? I know that I have. More than once another professional has given me insights into resources, next steps, and experts that I may not have found on my own. They have recommended…
Category: website
120 Posts
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Seven Steps to Add Internet Ministries to Your Service Offerings
It is not unusual for people to expect a place of ministry or an organization to have a website. It is not unusual for people to ask if they can follow the ministry on Facebook or Twitter. And of course, all people in service and leadership ministries are expected to have and use email. So why are there so few good parish, diocesan and organizational websites? Why aren’t we using…
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A Blogger’s Reflection
In November 2010, I had the unique opportunity to serve as the blogger for my congregation’s International Chapter held at our Generalate in Rome. A “chapter” is a special gathering of delegates charged with evaluating the status of the congregation since the last chapter, setting the direction for the future and electing general leadership. The communication goal for the 2010 chapter was to share as much of the experience as…
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Innovative Uses of the Web for Ministry
This past week, someone asked me to give some examples of innovative uses of the web for ministry. As I started to list my examples, I thought that these sites would be of interest to my readers as well. Innovation, like beauty, may well be in the eye of the beholder, so you may look for other things when considering innovative web services. What I look for in innovative uses…
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Writing Copy for Your Ministry Website is Different
Although many people seem to think that writing effective copy for the web is easy, it isn’t. It is its own unique writing form. One of the most important reasons why copywriting for the web is different from writing for traditional print publications is that the mindset of those who are going to be reading it is different. This is just as true for ministry websites as it is any…
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A Mission-based Web Presence Needs to be Engaging
When most of us think about web presence, we are only thinking about our website. Web presence is much more than that. It is true that the website is usually the centerpiece of web presence, but a website (even a “great” website) alone is not enough to have an effective web presence. Today, an organization, religious community or ministry also needs to be interacting with their constituents via email and…