If you have ever visited a website that is not well-organized; does not answer the basic questions of who, what, where, when, why and how; is confusing to navigate and in general just not helpful-you are experiencing a website that does not have what is called a “content strategy.”
Category: website
121 Posts
-
-
Website Traffic, Part III: Promoting Your Website
Forethought and careful planning is key to creating a website that will attract traffic. If you have been following this series, you know your website audiences (Part I) and you know how you will interact with them (Part II). Now think about how will you promote your website. No matter how good, attractive, engaging, and well thought out your website is, it will not attract traffic on its own. You…
-
Website Traffic, Part II: Interaction is Important
Once you have determined the audiences for your website (see Part I of this series), you need to think through how you want to interact with them. Website interaction is one of the most important elements of the Web 2.0 era. If a website is static, the likelihood of attracting new or returning visits decreases.
-
Website Traffic, Part I: Forethought is Best
Some years ago when Catholic parishes, dioceses, religious institutes and organizations first started setting up their websites, our goal was to “have a website.” It was the new phone book listing only with more content. We found someone who could create it for us, figured out what we wanted to post and put it up. We announced to everyone we met that we had a website.
-
Readers Most Important Topics for 2012
Catholic Web Solutions readers were asked to rate a list of ten topics as Very important, Somewhat important or Not important in light of their goals for 2012. See what they said.
-
A Website is the Hub of Web Presence
Not long ago, leaders of parishes, dioceses, religious communities, schools and other organizations were pleased and proud to announce that their community or institution had a website. It was a major achievement. If they had a good website, it was because they (or someone else) put a lot of hard work into it. But today, a website is not enough to be truly present to our current members, visitors and…