On last week’s blog, “The Year of Faith on the Internet—a Slow Start, ” I asked readers to share their online resources for the Year of Faith. Several readers were kind enough to post websites (mostly diocesan) that listed resources and events related to the Year of Faith. Jean Soto, a faculty member at the Tepeyac Institute in El Paso, Texas, raised this question: Glad to hear that resources are…
Category: website
121 Posts
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Focusing on Keywords in Web Copy, Part 4, Copywriting for the Web
In order to write effective copy for the web that is relevant to your audiences, there are two primary areas that you should consider. They are titles and the meta descriptions. These are usually the first two things that a person will see when searching the web for a particular program or service. They often determine whether the seeker will click on your site or not. You know what the…
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Serve Our Website Audiences, Part 3, Copywriting for the Web
It is vital that during the planning stage of our copywriting for the web, we understand what it is, exactly, we hope to accomplish and those goals need to relate directly to our audiences. We do not have a website just to have a website. We have a website to be of service to our constituencies, current and future.
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Plan Your Web Copy Carefully, Part 2 of Copywriting for the Web
Why did you start a website in the first place? Was it because staff, members, customers or clients kept asking or telling you to; or because it seemed like all of your colleagues, peers, or competitors had one; or because you thought it would get your message out to your constituents more efficiently or effectively?
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Copywriting for the Web, Part 1
Although many people seem to think that writing effective copy for the web is easy, it isn’t. So if you want to ensure that your readers and your visitors understand how your website works and what it can do for them, you need to produce good copywriting for it.
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Why is SEO Important to Ministry Sites?
Marketing gurus say that the three most important elements of online promotion are: 1) content, 2) SEO (search engine optimization), and 3) social media. This is true whether you have a website for a business, a non-profit organization or a ministry. When we talk about content, we mean content that is well-written, engaging, and focused on the needs of your audience. Good content is fresh and ideally “remarkable.” I have…