In order to write effective copy for the web that is relevant to your audiences, there are two primary areas that you should consider. They are titles and the meta descriptions. These are usually the first two things that a person will see when searching the web for a particular program or service. They often determine whether the seeker will click on your site or not. You know what the…
Category: website
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Serve Our Website Audiences, Part 3, Copywriting for the Web
It is vital that during the planning stage of our copywriting for the web, we understand what it is, exactly, we hope to accomplish and those goals need to relate directly to our audiences. We do not have a website just to have a website. We have a website to be of service to our constituencies, current and future.
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Plan Your Web Copy Carefully, Part 2 of Copywriting for the Web
Why did you start a website in the first place? Was it because staff, members, customers or clients kept asking or telling you to; or because it seemed like all of your colleagues, peers, or competitors had one; or because you thought it would get your message out to your constituents more efficiently or effectively?
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Copywriting for the Web, Part 1
Although many people seem to think that writing effective copy for the web is easy, it isn’t. So if you want to ensure that your readers and your visitors understand how your website works and what it can do for them, you need to produce good copywriting for it.
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Why is SEO Important to Ministry Sites?
Marketing gurus say that the three most important elements of online promotion are: 1) content, 2) SEO (search engine optimization), and 3) social media. This is true whether you have a website for a business, a non-profit organization or a ministry. When we talk about content, we mean content that is well-written, engaging, and focused on the needs of your audience. Good content is fresh and ideally “remarkable.” I have…
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Making Sense of Your Online Content
If you have ever visited a website that is not well-organized; does not answer the basic questions of who, what, where, when, why and how; is confusing to navigate and in general just not helpful-you are experiencing a website that does not have what is called a “content strategy.”