Just because we build a website—no matter how wonderful it is—doesn’t mean that it is going to attract a lot of traffic. Discovering this is one of the biggest disappointments for many in ministry. Obviously, there are key times during the year such as before Christmas, Easter and Ash Wednesday, when traffic to many parish websites picks up; or before a large annual event sponsored by your religious community or…
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Driving Website Traffic IV: It is All About Content
Content is a crucial factor when it comes to driving traffic to a website. Good content attracts visitors and keeps them coming back. Good content shared on social media and through links in emails will draw visitors to a website. Conversely, poor content drives them away. Here are fourteen questions to ask about the content on your website to determine how attractive it is to visitors.
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Driving Website Traffic III: Photos and Videos
Our ministry websites are important channels of communication and we want to provide our visitors with the best experience possible. We also want to make a positive impression as quickly as possible. We can do that through photos and short videos.
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Driving Website Traffic Part II: Audiences and Goals
When it comes to thinking about audiences, a parish needs to make a choice about the purpose of its website. Is this website mostly for members, that is, is it a communications vehicle that presents activity based information serving active members? Or is it a website for the larger community that is witnessing to your values, reaching out to inactive or non-members, and encouraging future members to “come and see”…
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Facebook Increases Website Traffic
Whenever, I poll readers about their web presence concerns, getting more traffic to their websites either tops the list or is very close to the top. In this post today, I want to show you three ways you can drive traffic to your website with your organization’s Facebook page.