As more and more communication takes place on the Internet, organizations and ministries are recognizing that not all websites, social media sites, or blogs are equal. Some are more effective than others. Some are really good and others are really bad. What makes the difference? One of the variables has to be the planning process that brings a site to life. To be successful on the Internet whether we have…
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An Integrated Online Presence Takes Planning and Team Work
At the end of March, the Sisters of Notre Dame of Chardon, Ohio, launched a new website. This website is the centerpiece of a multi-channel online presence which includes blogs, social media and links to various SND ministry sites. The goals of our online presence as an apostolic religious community are to: 1) advance our mission; 2) attract vocations; and 3) engage supporters. These goals were uppermost in our minds…
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Social Media and Ministry Effectiveness
According to Erik Qualman, author of Socialnomics, “The ROI [return on investment] on social media is that your business will still exist in five years.” That is a pretty strong statement. I wonder what the ROI is for social media in ministry. Much of ministry is one on one personal engagement, but there are aspects of ministry that can be supported and enhanced by social media: outreach, education, collaboration, inspiration,…
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Working with Tech Experts Takes Expertise
Most people in ministry are not experts in technology, social media or online advertising. If you want to successfully use the Internet for ministry, you are going to need “experts” to help you. However, it takes a lot more than contracting with an expert to be successful.
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Website Traffic, Part II: Interaction is Important
Once you have determined the audiences for your website (see Part I of this series), you need to think through how you want to interact with them. Website interaction is one of the most important elements of the Web 2.0 era. If a website is static, the likelihood of attracting new or returning visits decreases.
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Subscriber’s Survey 2012
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