Search engine optimization (SEO) is all about making your website appear high in the various search engines, especially Google. There has been a lot written about how to improve your standings on the lists. If you are creating a new website or updating your current one, you can do a lot to improve your rankings. Last week I found this amazing infographic that spells it all out for you. Search…
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Why is SEO Important to Ministry Sites?
Marketing gurus say that the three most important elements of online promotion are: 1) content, 2) SEO (search engine optimization), and 3) social media. This is true whether you have a website for a business, a non-profit organization or a ministry. When we talk about content, we mean content that is well-written, engaging, and focused on the needs of your audience. Good content is fresh and ideally “remarkable.” I have…