Hopefully, your website developer included an analytics tool with your website. Many sites use the free Google Analytics tool. You do have to have a Gmail account to get it, but that is free also. You can sign up your website (property is what Google calls it) for the tool when you are logged into your Gmail account at https://analytics.google.com. When you sign-up Google gives you a “code” which needs…
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Use Web-Analytic Tools to Improve Web Presence
Many ministries already have a presence on the Internet and others are considering it. To be effective in this presence, it is important to implement best practices in web-based technologies to present the message, attract readers and engage them in conversations and relationships rooted in the gospel. There are several free analytic tools that can help to measure a website’s effectiveness in terms of reach and influence. I discuss two…