Every so often, I hear those who are trying to use Facebook for ministry lament the fact that their followers do not engage with the Facebook posts in a conversational way. They do not answer questions that are posed and rarely comment. The ministers wonder if they are wasting their time because they think that Facebook is for conversations. A Facebook Page for your parish, diocese, religious community or ministry…
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How to Get More Page Likes
Page Likes is one of the key indicators of performance for a Facebook Page. If our Facebook Page continues to get more Likes, it is a positive sign. If our Likes are stagnate or declining, the opposite is true.
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How Does Your Facebook Page Measure Up?
Most of us evaluate our success on a ministry Facebook Page based on the number of Likes we have. Some of us include in that evaluation the number of people we Reach with our posts and the Engagement they generate with our followers. We can see how we are doing in these areas by checking our Facebook Overview under Insights (access the Insights link from top menu bar on your…
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How Engaging is Your Facebook Page?
In the survey conducted by Catholic Web Solutions in November, many respondents wanted to know how to measure their Facebook efforts. Facebook provides real-time statistics about Facebook Pages through a tab on your Page titled “Insights” that can help you answer that question. Insights are available to Administrators of Facebook Pages. If you are using your personal Facebook timeline for your parish or ministry, you will not have access to…