In order to write effective copy for the web that is relevant to your audiences, there are two primary areas that you should consider. They are titles and the meta descriptions. These are usually the first two things that a person will see when searching the web for a particular program or service. They often determine whether the seeker will click on your site or not. You know what the…
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Serve Our Website Audiences, Part 3, Copywriting for the Web
It is vital that during the planning stage of our copywriting for the web, we understand what it is, exactly, we hope to accomplish and those goals need to relate directly to our audiences. We do not have a website just to have a website. We have a website to be of service to our constituencies, current and future.
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Plan Your Web Copy Carefully, Part 2 of Copywriting for the Web
Why did you start a website in the first place? Was it because staff, members, customers or clients kept asking or telling you to; or because it seemed like all of your colleagues, peers, or competitors had one; or because you thought it would get your message out to your constituents more efficiently or effectively?
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Copywriting for the Web, Part 1
Although many people seem to think that writing effective copy for the web is easy, it isn’t. So if you want to ensure that your readers and your visitors understand how your website works and what it can do for them, you need to produce good copywriting for it.
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Innovative Uses of the Web for Ministry
This past week, someone asked me to give some examples of innovative uses of the web for ministry. As I started to list my examples, I thought that these sites would be of interest to my readers as well. Innovation, like beauty, may well be in the eye of the beholder, so you may look for other things when considering innovative web services. What I look for in innovative uses…
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Writing Copy for Your Ministry Website is Different
Although many people seem to think that writing effective copy for the web is easy, it isn’t. It is its own unique writing form. One of the most important reasons why copywriting for the web is different from writing for traditional print publications is that the mindset of those who are going to be reading it is different. This is just as true for ministry websites as it is any…