Success on any Facebook Page is about content, presentation and administration. This is true for all Facebook pages including those belonging to parishes, religious communities and Catholic organizations. Some say that content is the most important element of communications and it is the most challenging element for ministry’s real-time social media world. More than one pastoral leader has said to me “We don’t have enough content to keep Facebook active.”…
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Making Sense of Your Online Content
If you have ever visited a website that is not well-organized; does not answer the basic questions of who, what, where, when, why and how; is confusing to navigate and in general just not helpful-you are experiencing a website that does not have what is called a “content strategy.”