The Internet is no place to travel alone. Once we start using the Internet and social media for mission—we start forming partnerships. These partnerships are especially helpful to people who are not-techy but want to use technology for what they are good at: mission. We need good partners and we want to be a good partner as well.
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Leveraging Technology for Mission, Part III: Members
While some people believe that leaders are the ones holding an organization or community back from using technology to support mission, members can be equally responsible. The fact that members may have little or no Internet experience beyond using email and doing research presents a challenge and an opportunity to organizations that want to integrate web-based technologies into their communications, training, marketing, and networking efforts.
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Why are Organizations Afraid of Social Media Websites?
For a long time, highly structured, centrally organized hierarchies ran our corporations, non-profits and church groups. The people in power controlled information content and flow. That was how it was and everyone understood it. But a new age is upon us and the old systems are out of sync.