parish

Parish Lenten Outreach Video

March 18, 2014Sr. Susan Wolf, SND

Video is an excellent platform to get our message to large groups of people. Last week the Paulist Center in Boston released this video as part of their Lenten outreach.

According to their website, this one-minute video is a short version of a 10-minute video also on their site. What I like about this video is that it is:

short
has a variety of narrators
has a combination of quality photos and video
focuses on the actions of the people
a way to drive traffic to Center’s website by including web address on the last slide
communicates its message that “all are welcome” and demonstrates that all are served

Bill Mitchell, a parishioner of the Center, gives his comments on the parish and the video in this article Finding a parish I can love aligned with a pope I can follow. He personalizes the impact Pope Francis has had on himself and many others. People like Bill want the same church that Pope Francis wants.

The Paulist Fathers with whom I worked for many years are talented communicators committed to compassionate outreach, especially to those who have left the church or are in need of any kind. This video is one example of that. What do you think of it? If your parish produced a one-minute video, what would you want to communicate?

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