The use of social media tools in ministry is one of the priorities of Benedict XVI and one of the challenges facing those who do ministry. The Holy Father has urged priests and those in pastoral ministries to take advantage of these new tools to…
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Twelve Rules for Ministry Email Etiquette
According to the Pew Internet and American Life Project, updated in May 2010, 94% of American Internet users send or read email. This number continues to grow and that means that people in responsible ministry positions need to be accessible by email and need to…
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Writing Copy for Your Ministry Website is Different
Although many people seem to think that writing effective copy for the web is easy, it isn’t. It is its own unique writing form. One of the most important reasons why copywriting for the web is different from writing for traditional print publications is that…
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A Mission-based Web Presence Needs to be Engaging
When most of us think about web presence, we are only thinking about our website. Web presence is much more than that. It is true that the website is usually the centerpiece of web presence, but a website (even a “great” website) alone is not…
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Positive Interactivity: A New Way to Relate in Ministry
Let’s talk about that challenge of “positive interactivity” at the level of everyday ministry. Moving from one-way communications to “positive interactivity” in our ministries is a dramatic shift that demands a new way of thinking about our relationships. Most of us are serving many people…
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Internet Ministry Can Serve Many People
In our reading of the gospels, we learn that Jesus engaged people individually and in large groups as he preached and taught his message. He walked the length and breadth of his homeland to be with them. We who follow Jesus accept his commission to…