A few months ago, I wrote on the Year of Faith hoping to surface institutions and individuals who would be using the Internet and social media to call attention to the renewal initiated by the Second Vatican Council 50 years ago and to deepen our…
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New Media Savvy American Bishops Attending the Synod
The 25th Synod of Bishops began on Sunday, October 7. It is dedicated to “The New Evangelization for the Transmission of the Christian Faith.” I did a little research to see if any of our attending bishops will be communicating with us over the Internet…
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Focusing on Keywords in Web Copy, Part 4, Copywriting for the Web
In order to write effective copy for the web that is relevant to your audiences, there are two primary areas that you should consider. They are titles and the meta descriptions. These are usually the first two things that a person will see when searching…
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Serve Our Website Audiences, Part 3, Copywriting for the Web
It is vital that during the planning stage of our copywriting for the web, we understand what it is, exactly, we hope to accomplish and those goals need to relate directly to our audiences. We do not have a website just to have a website.…
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Plan Your Web Copy Carefully, Part 2 of Copywriting for the Web
Why did you start a website in the first place? Was it because staff, members, customers or clients kept asking or telling you to; or because it seemed like all of your colleagues, peers, or competitors had one; or because you thought it would get…
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Copywriting for the Web, Part 1
Although many people seem to think that writing effective copy for the web is easy, it isn’t. So if you want to ensure that your readers and your visitors understand how your website works and what it can do for them, you need to produce…