Quality content, needed services, and curiosity bring people to websites through search engines and recommendations of others. Why do some people who visit our sites, click away almost immediately? It could be because we do not offer the content or services they are looking for and it could be because there is nothing there to engage them after arriving on the site. Calls to action engage people.
Category: website
121 Posts
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The Audiences of Parish Websites
In reviewing random parish websites, I am sensing that the content on many of these sites was written consciously or unconsciously for active parishioners. But active parishioners are not the only ones looking for information from parishes. The Internet provides a platform to go out to the highways and byways and bring others in. Some parishes are making an effort to welcome visitors and attend to their needs. However, using…
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Search Engine Optimization Periodic Table
Search engine optimization (SEO) is all about making your website appear high in the various search engines, especially Google. There has been a lot written about how to improve your standings on the lists. If you are creating a new website or updating your current one, you can do a lot to improve your rankings. Last week I found this amazing infographic that spells it all out for you. Search…
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Creating a Visitor-Friendly Parish Website
What makes a parish website a welcoming website for visitors who may or may not be active Catholics? Recently, I have been looking at parish websites from the perspective of the visitor. What makes me feel like an outsider as opposed to a welcome guest? Does the website look like a member-focused website that the visitor can “look at,” much like many of our parishes which accept but pretty much…
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Being Online is An Option for Service
Web presence is a communication tool. If you have good information, good products or good services that people need or want which can be delivered effectively online, being online will be a plus for your efforts. The operative word is “good.” And with all the competition for people’s attention online, it probably needs to be very good.
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Using the Parish Website for Adult Faith Formation
Websites are essential communication platforms for all organizations, institutions, communities and ministries. Using them effectively to carry out one’s mission takes thought and care.