Recently I searched Google for “catholic parish website design.” Then I reviewed the design samples of two companies that were listed on the first page. I was interested to see if the parishes that are updating their website designs are also updating their home pages to be more evangelizing or welcoming. Here is what I found.
Category: website
120 Posts
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Mission Statements or Tag Lines on Parish Home Pages
Most parish mission statements read like executive summaries of the “Catechism of the Catholic Church.” Sentence after sentence, sometimes paragraph after paragraph articulate the mission, values and vision of a community that is trying not to leave anything out. As someone who has been on and even led committees and groups that have developed mission statements, I know how much work can go into them, how much wordsmithing is involved…
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Five Tips for Parishes that Reach Out with Video
Ten parishes from seven states accepted my offer of a free customized Ash Wednesday video to reach out to all active and inactive parishioners. The goal of the video was to remind viewers that Ash Wednesday was at hand and that they were welcome to join the parish community in receiving ashes. The physical and web addresses of the parish were provided. The video was less than one minute long.
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11 Tips for Using Social Media to Drive Traffic to Your Website
Just because we build a website—no matter how wonderful it is—doesn’t mean that it is going to attract a lot of traffic. Discovering this is one of the biggest disappointments for many in ministry. Obviously, there are key times during the year such as before Christmas, Easter and Ash Wednesday, when traffic to many parish websites picks up; or before a large annual event sponsored by your religious community or…
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Driving Website Traffic IV: It is All About Content
Content is a crucial factor when it comes to driving traffic to a website. Good content attracts visitors and keeps them coming back. Good content shared on social media and through links in emails will draw visitors to a website. Conversely, poor content drives them away. Here are fourteen questions to ask about the content on your website to determine how attractive it is to visitors.
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Driving Website Traffic III: Photos and Videos
Our ministry websites are important channels of communication and we want to provide our visitors with the best experience possible. We also want to make a positive impression as quickly as possible. We can do that through photos and short videos.