We are in a new place today, facing a new challenge. The words pandemic, quarantine, self-isolation, social distancing, and shut down, containment zone, hot spot, drive-through testing, state of emergency, travel bans, are now part of everyday conversations. Concern for our own health and the health and well-being of our loved ones is uppermost in our minds. Worry about food for children who get their main nutrition from schools that…
Category: parish
86 Posts
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Effective Parish Website, Part IV: Homepage Design
The most effective parish website homepage designs address the needs of the intended audiences: visitors, seekers, and members. We recognize that active parishioners are the least likely to visit the parish website, because they get the information they are seeking through Church announcements, fliers, and the parish bulletin. So we place a high priority on content for visitors and seekers.
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Effective Parish Websites Part II: Intended Audiences
It is widely understood that a parish website is a basic utility. For most Internet users, if you do not have a website, you do not exist. This is especially true for younger generations who have grown up “googling.” And many in older generations are coming to the same conclusion. While many parishes have websites, they differ based on: Intended audiences Design choices Content and Content Management Skills and priorities…
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The Effective Parish Website Part 1
Someday parish leaders will view their online parish presence as an essential professional pastoral ministry. Members and visitors already expect that. Unfortunately, they are often disappointed. The measure of the effectiveness of the parish website is a combination of quality of design, the usefulness of content, and the overall message. A professional pastoral website design invites visitors in and facilitates easy access to their interest points. This is done through:…
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The Evangelizing Parish Business Card
In August, I put on my Parish Facebook Photographer hat to take pictures at the St. John Bosco 4-day International Festival. I take pictures of all the events, the performers, the vendors as well as guests who give me their permission. I introduce myself, ask if I can take the photo and let them know that they can download it from the parish Facebook page within 24 hours. Each…
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The Communication Divide
In 1967, when the first World Communications Day was held, social communication media meant press, radio, TV and movies. Today, as we approach the 53rd World Communications Day, communication media includes the Internet and every Internet tool imaginable with more being created every day. The Millennial generation, those born between 1981 and 1996 were the first to come of age in a digital world. Generation Z, born in 1997 and…