Palm Sunday is this coming weekend and it is time to make sure that we have included meaningful and helpful online posts as part of our communications for all the events that will take place during Holy Week. This means preparing posts for the website and any social media sites your parish has. The first thing we have to take care of is answering the questions people have when they…
Category: Facebook
72 Posts
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Skills Needed to be Effective on Facebook Pages
Can just anyone effectively manage, that is, create and post content on your parish/ministry Facebook Page? I am sure that a number of people think the answer is “yes” with a few caveats such as someone already on Facebook who belongs to the parish or ministry and is willing to do it. Even though these are important, more is required if we are using the criteria of “effectively.” What do…
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Identifying and Diversifying Your Parish Facebook Content
Success on any Facebook Page is about content, presentation and administration. This is true for all Facebook pages including those belonging to parishes, religious communities and Catholic organizations. Some say that content is the most important element of communications and it is the most challenging element for ministry’s real-time social media world. More than one pastoral leader has said to me “We don’t have enough content to keep Facebook active.”…
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Social Media Sites That Serve Our Audiences
These past few weeks, I have been writing in some detail my answer to the question “how to convince ministry leadership to use social media”. “Getting on social media” cannot be the main goal. Our goal is bigger than that. Our goal is to share our good news with the audiences we serve using every means at our disposal. Today social media is one of those means.
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What to Post on the Parish Facebook Page
Last week I began to address the idea of social media ministry from the perspective of the focus of the person who is administering your social media platforms (Facebook, Twitter, and Instagram). I suggest that there are three ways to measure their ability to actually minister on social media.
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The Social Media Minister
Believe it or not, finding a person who will administer your social media sites as a ministry is not that easy. Social Media is a relative newcomer to the communication world. As we know it today, social media is less than 20 years old. Facebook began in 2004; YouTube in 2005; Twitter began in 2006 and Instagram in 2010. New platforms continue to emerge. Social media as a ministry is…