Just because we build a website—no matter how wonderful it is—doesn’t mean that it is going to attract a lot of traffic. Discovering this is one of the biggest disappointments for many in ministry. Obviously, there are key times during the year such as before…
Author: admin
418 Posts
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Changes Coming to Facebook News Feeds
Facebook announced that beginning January 15, 2015, it will be rolling out new algorithms that will reduce promotional (organic not paid) Page posts in our News Feeds.
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Driving Website Traffic IV: It is All About Content
Content is a crucial factor when it comes to driving traffic to a website. Good content attracts visitors and keeps them coming back. Good content shared on social media and through links in emails will draw visitors to a website. Conversely, poor content drives them…
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Driving Website Traffic III: Photos and Videos
Our ministry websites are important channels of communication and we want to provide our visitors with the best experience possible. We also want to make a positive impression as quickly as possible. We can do that through photos and short videos.
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Driving Website Traffic Part II: Audiences and Goals
When it comes to thinking about audiences, a parish needs to make a choice about the purpose of its website. Is this website mostly for members, that is, is it a communications vehicle that presents activity based information serving active members? Or is it a…
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Driving Traffic to Your Website Part I: Expectations
Whether we manage a website for a parish, diocese, religious community or Catholic organization, one of our biggest concerns is how to get people to visit it. Just because we built it does not mean they will come. This comes as a surprise and disappointment…